Rosie the Trolley
will transport you to the CelebrationRosie the Trolley

Pick Up locations:
Lombardi Court by Post Office (Sebastopol Rd) and Food Max Parking Lot (Sebastopol Rd and Stony Point Rd)

Drop Off Location:
Sebastopol Rd at Roseland Elementary School 

Transport at start of Festival:
3:00 p.m. to 5:30 p.m.

Transport resumes:
6:30 p.m. to 10: p.m.

The route will run on a continual loop within the designated times.



The Santa Rosa Cinco de Mayo Committee is proud to announce the creation of a scholarship fund. Scholarships will be dispursed by the Community Foundation of Sonoma County. See their website for information about scholarships.

Roseland Cinco de Mayo Festival needs your help!

Volunteers Needed!

Celebrate Cinco de Mayo by helping your community. Volunteers organize this annual event and it needs your help. The event needs approximately 200 individuals to help in several areas. Volunteer 4 hours and receives a Festival T-Shirt, lunch, and refreshments. Do your part to help the celebration continue! Together, we can carry on the tradition.

If you are interested, either individuals or groups, please call:
Caroline Banuelos
(707)328-3240 or email directly

Roseland Cinco de Mayo Celebration Sponsors

Become a Sponsor Today!

In cooperation with civic leaders, local law enforcement, and community organizations, the Cinco de Mayo Steering Committee is planning this year’s Cinco de Mayo event to be a well-organized and safe celebration of the rich heritage of the Hispanic community. Our goal is to make it a positive, family friendly social event.

To date over 50,000 people have attended this event since its inception as an alcohol free alternative way to celebrate our community’s cultural diversity. read more
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In the News

Excerpt from the Santa Rosa Police Department's 2014 submission for consideration of national James Q. Wilson award:

“One very tangible example of increased safety is the decrease in violence during the annual Cinco de Mayo celebration. With much enhanced community involvement this formerly violent night has transformed into a vibrant and positive annual celebratory event. Residents and law enforcement came together to find and create a solution, one that has transformed Cinco de Mayo in Santa Rosa into a family-friendly festival.  A local newspaper, The Press Democrat, reported: 

“This week, when 10,000 people came from all over Sonoma County and beyond to gather in the streets of Roseland, they enjoyed music and food and dancing and fun. The air smelled of pupusas, not tear gas.” 

In 2013, Calls for Police Service during peak Cinco de Mayo hours dropped 39% from the 2003 levels. Over the same period, reported incidents dropped 44% and arrests were down 43% and officers assigned to cover the Cinco de Mayo event dropped from 123 in 2003 to just 21.”